Hier een stukje van Highsnobiety about the cap : The collaboration comes in the form of a hat and a t-shirt. The icon on the front of the cap is derived from Amsterdam’s coat-of-arms. With black and red being traditional the traditional Amsterdam colorway, this was the obvious choice for the hat. The green underside of the bill is a both a play on Amsterdam’s “greens,” offerings (Heineken and marijuana) and it is the classic snapback color. The three Xs on the side are taken directly from the three Saint Andrew’s Crosses from Amsterdam’s coat of arms, but they’re also interpreted by many as the other XXX for which Amsterdam is known.
The tee plays upon the XXX as well. Those who’ve visited Amsterdam recall the red-brown bollards that separate from street. Those bollards, or posts, are emblazoned with the three Saint Andrew’s Crosses as well and are known as, “Amsterdammertje.” Amsterdammertje translates literally to, “little one from Amsterdam.”